A dose of sunshine for the digital world - Yondbee Portfolio
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A dose of sunshine for the digital world

A dose of sunshine for the digital world

Digital communication strategy and content generation

Need: increase the community engagement at a qualitative level, since the growth that was previously registering over the digital channels was more at quantitative level.

Target: Women between 35-45 years.

Result: an attractive content strategy for the target as well as segmented promotions. Among the different topics discussed with the community, was the launch of interesting mobile applications, with the aim of showing the brand with a modern, innovative image.
This allowed us to get to know the opinion of the followers. As a result, there was a 497.26% increase in engagement and follower involvement in all phases of Easy Sun development.

Date

May 4, 2017

Category

Strategy