Generating reservations through engagement - Yondbee Portfolio
469
portfolio_page-template-default,single,single-portfolio_page,postid-469,mkd-core-1.0.3,ajax_fade,page_not_loaded,,onyx-ver-1.9,vertical_menu_enabled, vertical_menu_left, vertical_menu_width_290,vertical_menu_background_opacity_over_slider vertical_menu_background_opacity_over_slider_on, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,transparent_content,grid_1200,enable_full_screen_sections_on_small_screens,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Generating reservations through engagement

Generating reservations through engagement

Strategy based on improving online reservations through local and fun actions of web communication, social networks and influencers.

Need: create a digital communication strategy consistent with what the brand is and with the experience it offers. In the same way, it allowed them to have a permanent presence in the various social media channels, thanks to a constant frequency of publications.

Target: men and women between 20-35 years.

Result: a multi strategy; diver, fresh, attractive; it is not only for the usual guests but also for influencers, with whom a very fluid conversation has been generated. Room007, on a digital level, has become the friend that everyone is waiting to ask about: who is cool in Madrid (TwiNer) and with whom you always want to take a picture (Instagram).

Date

May 4, 2017

Category

Strategy