Strategy based on improving online reservations through local and fun actions of web communication, social networks and influencers.
Need: create a digital communication strategy consistent with what the brand is and with the experience it offers. In the same way, it allowed them to have a permanent presence in the various social media channels, thanks to a constant frequency of publications.
Target: men and women between 20-35 years.
Result: a multi strategy; diver, fresh, attractive; it is not only for the usual guests but also for influencers, with whom a very fluid conversation has been generated. Room007, on a digital level, has become the friend that everyone is waiting to ask about: who is cool in Madrid (TwiNer) and with whom you always want to take a picture (Instagram).
May 4, 2017