Get closer to Women with Wilkinson - Yondbee Portfolio
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Get closer to Women with Wilkinson

Get closer to Women with Wilkinson

Development of communication strategy; Definition of the territories of interest for Wilkinson’s target group.

Need: rethink the female target of the razor brand both online and offline.

Target: women between 18-35 years.

Result: we defined the digital communication strategy of the brand as its territories.

Date

May 4, 2017

Category

Strategy