Showing the world's first EcoFriendly battery - Yondbee Portfolio
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Showing the world’s first EcoFriendly battery

Showing the world’s first EcoFriendly battery

Digital launch of the EcoAdvanced battery on the Italian market. Creation of the “Innovation is Inside” campaign.

Need: conceptualize and execute the full online launch of the first battery partly made with recycled batteries.

Target: men between 25-50 years.

Result: creation, development and execution of the “Innovation Is Inside” campaign in the digital channels of the brand, through a promotional video, strategy in RRSS and media planning.

Date

May 4, 2017

Category

Strategy