Digital launch of the EcoAdvanced battery on the Italian market. Creation of the “Innovation is Inside” campaign.
Need: conceptualize and execute the full online launch of the first battery partly made with recycled batteries.
Target: men between 25-50 years.
Result: creation, development and execution of the “Innovation Is Inside” campaign in the digital channels of the brand, through a promotional video, strategy in RRSS and media planning.
May 4, 2017