Long-term action allowing the brand to become a service provider (in addition to products) and to monetize the WiFi service offered on the premises.
Need: gain a broader knowledge of consumers as well as their habits.
Target: men and women between 18-24 years.
Result: 30 locations throughout the Iberian peninsula have a Social WiFi service, which allows the brand to have a presence at the point of sale and capture data and general information about its consumers. Likewise, it allows to know what favorite places are, how long they stay and the days they usually attend.
May 4, 2017
User capture & CRM