Need: support the presence of the brand at the digital level and generate recall of the campaign “That’s the New York Life”.
Target: men and women between 28-35 years.
Result: Creation of two Facebook Canvas: The American Cocktail Book and Seagram’s New York Hotel at Only YOU. Production of the “Ode to Tom Collins”, piece that obtained a CTR much greater when compared to any previous action the brand did and to the market: more than 50K.
May 4, 2017